βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

βœ“ 24/7 Customer Support

βœ“ 90-Day Money Back Guarantee

βœ“ 20,000 Happy Customers

Over 20,000+ 4.8 Customer Reviews!

4.8

20,000+ Customer Reviews

Your Daily Drop of Confidence

Science-backed hair care that revives thinning strands and restores confidence β€” one drop at a time.

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White text 'GLAMOUR' on a black background.Business Insider logo on a black background.White text 'COSMOPOLITAN' on a black background.White text 'GLAMOUR' on a black background.White text 'GLAMOUR' on a black background.
Before and after hair growth comparison with a serum bottle in the center.
Illustration of a hair follicle with surrounding skin layers.

Revives Thinning Areas & Bald Spots

Illustration of a hair follicle under a magnifying glass.

Strengthens from Root to Tip

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Clean, Lightweight & Non-Greasy

Illustration of a blue silicone scalp massager with bristles.

Soothes & Detoxifies the Scalp

Why Lura Hair Serum?

Side-by-side comparison of a woman's hair before and after using a product.

Revives Thinning Areas & Bald Spots

Strengthens from Root to Tip

Clean, Lightweight & Non-Greasy

Soothes & Detoxifies the Scalp

Data Doesn't Lie

From early signs of thinning to visible bald spots, Lura helps restore confidence at every stage.

97%

said their hair looked healthier*

94%

saw less shedding and hair fallout*

91%

noticed stronger, fuller hair texture*

97%

said their hair looked healthier*

94%

saw less shedding and hair fallout*

91%

noticed stronger, fuller hair texture*

88%

repurchasing more*

*Based on Lura Customer Survey

Results may vary upon individual.

*Based on Lura Customer Survey

Results may vary upon individual.

Our Result Speak for Themselves

View Gallery

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Our Dream Group

Ingredients

Rosemary Extract

Stimulates circulation in the scalp, helping to deliver nutrients to hair follicles

Redensyl

Targets stem cells in hair follicles to reactivate the hair growth cycle

Aminexil

Improves blood supply to follicles, supporting new hair strand growth

AnaGain

Promotes fuller, denser hair over time with consistent use

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Free Shipping | 90-Day Money Back Guarantee

20,000+ Reviews
For A Reason

Quality You Don’t Have to Question

No Artifical Colors

Dermatologist-Approved

Cruelty-Free

Quality Tested

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Data Doesn't Lie

From early signs of thinning to visible bald spots, Lura helps restore confidence at every stage.

97%

said their hair looked healthier*

94%

saw less shedding and hair fallout*

91%

noticed stronger, fuller hair texture*

97%

said their hair looked healthier*

94%

saw less shedding and hair fallout*

91%

noticed stronger, fuller hair texture*

88%

repurchasing more*

*Based on Lura Customer Survey

Results may vary upon individual.

*Based on Lura Customer Survey

Results may vary upon individual.

Real Results(Spoiler: it's effective!)

Before using Lura: Noticeable thinning, visible scalp, and receding hairline.

A person with a shaved head sitting in a car, wearing a sleeveless shirt.

1

1 Month of using Lura: Early signs of growth, baby hairs are starting to sprout and scalp looks fuller

Person blow-drying hair with 'Step 1' text on a blue background.A person with short hair sitting in a car, with a child seat visible in the background.

2

3 Months of using Lura: Thicker, denser coverage with stronger strands. Hairline visibly filling in and volume restored

Person blow-drying hair with 'Step 1' text on a blue background.Person sitting in a car, wearing a seatbelt, looking at the camera.

3

Best Sellers

Lura Hair Growth Serum
Stimulates thicker, fuller hair growth while deeply nourishing your scalp so you wake up to stronger, shinier strands.
Buy 6 (Save 50%)
Buy 6 (Save 50%)
Buy 6 (Save 50%)
Buy 6 (Save 50%)
Buy 6 (Save 50%)

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Lura Hair Growth Serum
Stimulates thicker, fuller hair growth while deeply nourishing your scalp so you wake up to stronger, shinier strands.
Lura Hair Growth Serum
Stimulates thicker, fuller hair growth while deeply nourishing your scalp so you wake up to stronger, shinier strands.
Lura Hair Growth Serum
Stimulates thicker, fuller hair growth while deeply nourishing your scalp so you wake up to stronger, shinier strands.
5 Months Supply
3 Months Supply
1 Month Supply
Buy 3 (Save 40%)
Buy 5 (Save 50%)

Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

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Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

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Natural Ingredients

Fragrance-Free

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Natural Ingredients

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Natural Ingredients

Fragrance-Free

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Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

Cruelty-Free

Natural Ingredients

Fragrance-Free

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Natural Ingredients

Fragrance-Free

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Natural Ingredients

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Natural Ingredients

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Cruelty-Free

Our Dream Group Ingredients for you

See what we've included and why:

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Frequently Asked Questions